Knowledge documents
25 February 2025
Global insights on travel advisor clients
Knowledge documents
25 February 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+17 more
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Expedia Group and Wakefield Research have released a study analysing the habits, preferences, and loyalty factors of travellers using travel advisers for leisure trips across 10 global markets.
Expedia Group
Wakefield Research
Topics
Germany
Italy
Spain
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Improving statistics and indicators
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Online visibility of tourism offer
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Business activities
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Other holiday reservation services
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Tour operator activities
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Travel agency activities
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Expedia Group, in collaboration with Wakefield Research, published a global study in February 2023 on travel adviser clients. The research aimed to explore the habits and preferences of travellers who use travel agencies, what they expect from advisers, and the factors influencing their loyalty and retention. This global study surveyed 5,000 people across ten markets - Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, the UK, and the US - who had used a travel adviser for a leisure trip within the past 18 months. It includes a detailed overview of each country surveyed, highlighting key similarities and differences.
To access the full report or a country-specific snapshot, follow the link on the left-hand side of the platform.
#Tourism indicators #Tourism development #Reports
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