Knowledge documents
21 August 2025
How to prolong the tourism season? Report on the Baltic Sea coutries
Knowledge documents
21 August 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The Light in the Dark Interreg Baltic Sea Region programme project report explores how tourism SMEs in the Northern Baltic Sea region can extend their operating season. It identifies key challenges such as summer-focused branding, staffing issues, and low off-season demand, while also highlighting potential solutions and support needs.
Interreg Baltic Sea Region Programme
Interreg Baltic Sea Region Programme
Topics
Denmark
Estonia
Finland
Germany
Latvia
Lithuania
Norway
Poland
Sweden
Academic / Research and VET Institutions
Destination Management & Marketing Organisations
NGOs / Non-profits
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Tourism strategies
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Training opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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This report was developed within the Light in the Dark project to understand better how small and medium-sized tourism businesses in the Northern Baltic Sea region view the challenge of seasonality. Based on a regional survey and in-depth interviews, it provides practical insights into barriers to year-round operations. It outlines the kinds of support SMEs need to offer services beyond the traditional summer months. We strongly recommend reading the full report for detailed findings and future-oriented ideas.
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