Knowledge documents
10 September 2025
Latest Report from Romania Analyzes Tourism's Role in Economic Stability and Sector Growth
Knowledge documents
10 September 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Discover the pressing challenges and opportunities facing Romania's tourism industry following the latest insights from the White Paper. Will the sector sustain its growth, or face a structural crisis?
IMM Romania
IMM Romania
Topics
Romania
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Governance of tourism destinations
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Launched in Constanța on September 4, 2025, the 5th edition of the "White Paper on Romanian Tourism" was organized by IMM Romania, in collaboration with Groupama Insurance and the Ministry of Economy, Digitalization, Entrepreneurship, and Tourism.
This detailed analysis reveals a concerning decline in the tourism sector, with significant revenue and overnight stay reductions reported by 70% of operators. Key challenges include shifts in consumer behavior, economic changes, and potential VAT rate adjustments that could critically impact turnover by 10 billion lei. Despite this, vacation vouchers have positively impacted the sector, doubling its revenue over the past decade.
The report is essential for policymakers, tourism entrepreneurs, and stakeholders in Romania's economic landscape as it provides critical insights into shaping effective strategies and public policies.
We recommend reading this insightful report to gain a better understanding of the factors influencing tourism dynamics. Please note that the material is in the Romanian language and is available for free download on the official IMM website, in the link provided on the left-hand side of the platform.
#Sustainable tourism #Destination management #Community engagement #Economic diversification #Sustainable consumption #Reports
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