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Rural tourism mastery: Marketing, branding, and green practices for success

Learning resources

27 November 2024

Rural tourism mastery: Marketing, branding, and green practices for success

Rural tourism

Changes in tourism demand and opportunities

Improving formal education

+27 more

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An illustrative photo of a green field with a house on top of it

Innovative program offers flexible, short-term learning opportunities designed to enhance skills in rural tourism management, marketing, and innovative technologies, culminating in the achievement of a Rural Champion Certificate.

Publishing org

Upskilling Rural

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Rural tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Improving formal education

    • Pact for skills

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Free learning program offers a flexible and innovative approach to learning, focusing on essential skills for managing rural tourism. Participants can enhance their expertise in marketing, branding, and sustainable practices while also improving their English and technological proficiency. Upon completing the required micro-credentials, learners will earn the prestigious Rural Champion Certificate, validating their skills and knowledge. This program is designed to empower individuals to thrive in the evolving landscape of rural tourism management.

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