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2025 European Accommodation Barometer Reveals Confidence Amidst Challenges in Hospitality Sector

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13 August 2025

2025 European Accommodation Barometer Reveals Confidence Amidst Challenges in Hospitality Sector

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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The 2025 European Accommodation Barometer, a joint effort by Booking.com and Statista, indicates a positive outlook in Europe's hospitality industry, despite facing geopolitical and economic uncertainties.

Authors

Editorial team

Related Organisation(s)

Booking.com

Statista

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Destination Management & Marketing Organisations

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Media / Journalist Organisations

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Green Transition of Tourism Companies and SMEs

    • Online visibility of tourism offer

    • Short-term rentals

  • Business activities

    • Camping grounds, recreational vehicle parks and trailer parks

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Other accommodation

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The fifth edition of the European Accommodation Barometer was conducted by Booking.com and Statista, surveying 1,160 executives and managers within Europe's travel accommodation sector. 

The report, published in 2025, reveals a resilient industry with 63% of hoteliers anticipating improvement, indicating a strong sentiment despite regional economic challenges. Greece and Italy show more optimism, while France and Germany exhibit caution. High-performing hotels are typically larger chains that excel due to better access to technology and financing, while smaller establishments face recruitment challenges, particularly for specialist roles. Although AI and digital tools are increasingly significant, their adoption varies across the sector due to cost and integration issues. The findings underscore a robust hospitality sector, with ongoing needs for skill development and technological advancement. 

For a deeper dive into how these trends compare to previous years, check out our earlier full post on the European accommodation sector.

 

#Tourism indicators #Eco-friendly accommodations #Reports

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