The forum took place on the day the Commission adopted the EU Sustainable Tourism Strategy and was structured around two themes: policy and innovation in tourism, and competitive tourism destinations. Discussions examined how public policy can enable innovation, entrepreneurship and investment in the sector. They also looked at how data, digitalisation and emerging technologies, including artificial intelligence, can enhance productivity, competitiveness and destination performance.

Participants also discussed strategies for developing competitive and resilient destinations, with particular attention to the role of local governance, destination management organisations and local authorities in coordinating destination development and sustainable growth. The forum aimed to facilitate knowledge-sharing between policymakers, industry and local communities and to develop actionable recommendations for innovation-driven tourism development.

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