Spearheaded by Bremen Tourism and the Bremen Ministry of Economic Affairs, Ports and Transformation, the updated tourism strategy launches on January 1st, 2026, and is a pivotal component of the coalition agreement during the 2023-2027 election period. By engaging stakeholders through a collaborative process, the strategy addresses sustainability, resilience, and digitalization across seven fields of action. The initiative involves cultural institutions, businesses, and local service providers, highlighting Bremen's commitment to fostering a sustainable and dynamic tourism sector. By focusing on thematic clusters like culinary tourism, cultural heritage, and green spaces, Bremen aims to strengthen its position as a leading destination while addressing global tourism trends. This transformation is expected to resonate with visitors and stakeholders alike, offering renewed experiences and creating lasting impacts within the tourism industry.

Dive into Bremen's new path forward and learn how the strategy can inspire sustainable tourism development. For more details, explore the pledge here.

#Sustainable tourism #Stakeholder engagement #Destination management #Innovation in tourism #Climate action #Green transition