News
16 September 2025
CopenPay's Second Success: Inspiring 70% of Tourists to Embrace Eco-Friendly Habits
News
16 September 2025
Ecotourism
Urban/city tourism
Best practices, peer learning and networking
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The second iteration of Copenhagen's CopenPay initiative has concluded, successfully motivating 70% of participating tourists to adopt sustainable practices in their daily lives. This impressive outcome is drawing international attention as cities look to replicate Copenhagen's pioneering model.
Wonderful Copenhagen
Wonderful Copenhagen
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Denmark
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Ecotourism
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Urban/city tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Governance of tourism destinations
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R&I on climate-friendly tourism
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Tourism strategies
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Other tourism transportation activities
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Copenhagen has just wrapped up the second phase of its innovative CopenPay scheme, a project organized by Wonderful Copenhagen that incentivizes tourists to engage in sustainable activities such as cycling and participating in environmental workshops. The results are promising: 70% of participants report plans to maintain these eco-friendly habits at home. With bike rentals increasing by 59% and participant satisfaction at 98%,
CopenPay is a clear success in promoting responsible travel. The program's achievements are capturing global interest, with cities worldwide eager to replicate its success.
For a deeper dive into this initiative's impact, read the full article by following the link on the left-hand side of the platform.
#Sustainable tourism #Responsible travel #Climate-friendly tourism practices #Public transportation
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