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CopenPay's Second Success: Inspiring 70% of Tourists to Embrace Eco-Friendly Habits

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16 September 2025

CopenPay's Second Success: Inspiring 70% of Tourists to Embrace Eco-Friendly Habits

Ecotourism

Urban/city tourism

Best practices, peer learning and networking

+8 more

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The second iteration of Copenhagen's CopenPay initiative has concluded, successfully motivating 70% of participating tourists to adopt sustainable practices in their daily lives. This impressive outcome is drawing international attention as cities look to replicate Copenhagen's pioneering model.

Publishing org

Wonderful Copenhagen

Related Organisation(s)

Wonderful Copenhagen

Topics
Geographical descriptors

Denmark

Organisation Type

Destination Management & Marketing Organisations

  • Specific types of tourism

    • Ecotourism

    • Urban/city tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Governance of tourism destinations

    • Innovative tourism services

    • R&I on climate-friendly tourism

    • Tourism strategies

  • Business activities

    • Other

    • Other tourism transportation activities

    • Recreational and sport activities

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Copenhagen has just wrapped up the second phase of its innovative CopenPay scheme, a project organized by Wonderful Copenhagen that incentivizes tourists to engage in sustainable activities such as cycling and participating in environmental workshops. The results are promising: 70% of participants report plans to maintain these eco-friendly habits at home. With bike rentals increasing by 59% and participant satisfaction at 98%,

CopenPay is a clear success in promoting responsible travel. The program's achievements are capturing global interest, with cities worldwide eager to replicate its success.

For a deeper dive into this initiative's impact, read the full article by following the link on the left-hand side of the platform.

#Sustainable tourism #Responsible travel #Climate-friendly tourism practices #Public transportation

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