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Dubrovnik's "Respect the City" Initiative: Paving the Way to Sustainable Tourism

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23 January 2026

Dubrovnik's "Respect the City" Initiative: Paving the Way to Sustainable Tourism

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+40 more

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View of a town over a bay

Dubrovnik is advancing a holistic approach to enhance the quality of life for its citizens through the "Respect the City" project, which aims to transform tourism into a sustainable force for local development.

Authors

Editorial team

Related Organisation(s)

Dubrovacka Razvojna Agencija Dura

Topics
Geographical descriptors

Croatia

Organisation Type

Destination Management & Marketing Organisations

Local Authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Dubrovnik's journey towards sustainable tourism takes center stage with its "Respect the City" program, launched in 2017. Spearheaded by the Dubrovacka Razvojna Agencija Dura, this innovative umbrella project serves as a catalyst for sustainable tourism and regional development. 

The initiative employs strategic planning alongside agile, adaptive methodologies, addressing pressing development challenges. By fostering public-private partnerships and leveraging social, economic, and technological innovations, the project aims to spark measurable changes in tourism practices. It prioritizes actionable, research-driven solutions across four key categories: people, systems, sustainability, and accessibility. Engaging stakeholders from various sectors, Dubrovnik harnesses European structural and investment funds for 2021-2027, ensuring dynamic responses to evolving tourism challenges. 

To explore this pledge further,follow the link on the left-hand side of the platform.

#Sustainable tourism #Responsible travel #Community-based tourism #Sustainable destinations #Green transportation options

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