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East Belgium Sets Bold Course for Sustainable Tourism by 2040

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10 September 2025

East Belgium Sets Bold Course for Sustainable Tourism by 2040

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Explore East Belgium's ambitious plan to transform its tourism sector with a sustainable and innovative approach. Learn about the five key areas designed to enhance the local economy and promote cultural preservation.

Authors

Editorial team

Related Organisation(s)

Ministry of the German-speaking Community of Belgium

Topics
Geographical descriptors

Belgium

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Governance of tourism destinations

    • Innovative tourism services

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Ministry of the German-speaking Community of Belgium has launched a forward-thinking strategy aimed at redefining tourism in East Belgium by 2040. Centered around sustainability, digital innovation, quality improvement, strategic networking, and strong market positioning, this initiative seeks to boost the region's economy while safeguarding its unique natural and cultural landscapes. Through actions such as expanding eco-friendly transportation and improving digital infrastructure, East Belgium is setting a new standard for tourism that balances economic growth with environmental responsibility.

For an in-depth look at the strategy and its implications, be sure to check out this link detailing East Belgium's visionary plan (The original piece available only in German).

#Tourism development #Sustainable tourism #Innovation in tourism #Destination management 

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