News
30 July 2026
ETC survey tracks European holiday demand and travel preferences for summer-autumn 2026
News
30 July 2026
Login / create an account to be able to react
-
4
The European Travel Commission reports that 81% of Europeans plan to travel between June and November 2026. The findings show how safety, affordability, climate factors and crowding concerns are shaping destination and transport choices. The report may help destinations and tourism businesses adjust products, timing and visitor management approaches.
European Travel Commission
Topics
EU-27
Greece
Italy
Spain
Destination Management & Marketing Organisations
Industry Associations and Chambers of Commerce
-
Specific types of tourism
-
-
Coastal, maritime and inland water tourism
-
Urban/city tourism
-
-
Transition Pathway Strategic Areas
-
-
Changes in tourism demand and opportunities
-
Improving statistics and indicators
-
Tourism strategies
-
Well-being of residents
-
-
Business activities
-
-
Air passenger transport
-
Hotel and similar accommodation
-
Travel agency activities
-
Share
The European Travel Commission’s latest Monitoring Sentiment for Intra-European Travel report finds that 81% of Europeans intend to travel between June and November 2026, four percentage points more than a year earlier. Most respondents plan to travel within Europe, and 55% expect to take two or more holidays. Safety, weather and price are key decision factors, while rising travel costs, personal finances, geopolitical tensions and climate-related risks remain important concerns. The report also indicates continued demand for Southern and Mediterranean destinations alongside growing interest in lesser-known places and less crowded experiences. With 76% saying climate factors influence their travel behaviour, the findings offer useful insights for destination planning, seasonality management and adapting tourism offers to changing demand patterns.
#EUTourism #TourismTransitionPathway #SustainableTourism #TourismData #ClimateResilience
Comments (0)
See also
Deadline Extended: Online Challenge “Future-Proof Tourism - Skills for the Twin Transition”
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
Access the new Sustainable EU Tourism Communication Toolkit for tourism stakeholders
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
Share Your Thoughts on the EU Tourism Platform | Survey
- Categories
- Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
