News
22 September 2025
Finland's Sustainable Tourism Pledge: Leading the Green Revolution in Travel
News
22 September 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Discover how Finland is transforming its tourism industry with the Sustainable Travel Finland (STF) program, encouraging businesses and destinations to embrace sustainable practices by the end of 2025. This national initiative is reshaping travel norms with impactful education and incentive structures.
Visit Finland
Topics
Finland
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Green Transition of Tourism Companies and SMEs
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Visit Finland's Sustainable Travel Finland (STF) program is galvanizing the nation's tourism sector to prioritize sustainability. Through a seven-step educational framework, companies and destinations across Finland are adapting to eco-friendly practices, with the promise of earning the prestigious STF label. This initiative not only educates but also incentivizes participants with promotional benefits once awarded.
As of September 2023, 367 companies and five destinations have received the STF label. The program aims for comprehensive industry enrollment by 2025, fostering a robust culture of sustainability across the Finnish tourism ecosystem. Interested parties can track progress and insights online, underscoring Finland’s commitment to a greener future. Check the full post here to read more details on the pledge.
#Sustainable tourism #Responsible travel #Sustainable destinations #Green hospitality #Climate-friendly tourism practices #Tourism development #Stakeholder engagement
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