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Unleashing Tourism's Potential: Pathways to Global Prosperity

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26 November 2025

Unleashing Tourism's Potential: Pathways to Global Prosperity

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Discover how the World Economic Forum's innovative report lays out a transformative vision for the tourism industry, emphasizing an interconnected approach to foster inclusive prosperity across the globe. Understanding the key strategies for overcoming challenges like overcrowding and environmental impact promises an exciting future for travelers and communities alike.

Authors

Editorial team

Related Organisation(s)

World Economic Forum

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Governance of tourism destinations

    • Green Transition of Tourism Companies and SMEs

    • R&I on climate-friendly tourism

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The World Economic Forum's groundbreaking report, "Beyond Tourism: Coordinated Pathways to Inclusive Prosperity," reimagines tourism as a powerful driver of global growth. This report advocates for an "ecosystem approach" that views tourism as a collection of interconnected sectors including technology, finance, infrastructure, and sustainability.

Highlighting successful case studies from around the world, it showcases how coordinated efforts can magnify tourism's positive impacts, promoting cultural exchange, environmental stewardship, and community empowerment. Aligning strategies to benefit both travelers and local communities is key, encouraging all stakeholders to commit to a unified, inclusive vision for tourism's future.

For a deeper exploration of these visionary strategies and to be part of the transformative journey, visit the full post on our platform to access the original insights on this topic.

#Regenerative tourism #Sustainable tourism planning #Community engagement #Responsible travel #Green financing

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