News
03 March 2026
France breaks tourism records in 2025 with over 102 million visitors
News
03 March 2026
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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France achieved a historic tourism milestone in 2025 by welcoming over 102 million international visitors, making it the world's most visited country. This success was fueled by strong demand from major markets, better connectivity, a variety of cultural and nature experiences, and ongoing promotional activities. This achievement highlights the significance of strategic destination management, high-quality experiences, and sustainable tourism strategies — lessons that are relevant throughout the European tourism industry.
Atout France
Atout France
Topics
France
Destination Management & Marketing Organisations
Local Authorities
National authorities
Regional Authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Improving statistics and indicators
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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France’s tourism sector reached a remarkable milestone in 2025, welcoming over 102 million international visitors. According to Atout France’s latest report, this affirms France’s status as the world’s top tourist destination and showcases the resilience and allure of its tourism offerings—from city culture and cuisine to coastal retreats and mountain escapes. Despite global economic challenges and shifting travel habits, visitor numbers in 2025 broke previous records. The country’s success stems from a diverse tourism portfolio that appeals to various travelers. Major cities like Paris, Lyon, and Marseille continued to attract cultural and business visitors, while regions such as Provence, Brittany, and the Alps experienced high demand for nature, outdoor, and seasonal tourism. Smaller cities and rural areas also contributed significantly, indicating a more balanced distribution of visitors across France.
More information here:
https://www.atout-france.fr/fr/actualites/bilan-touristique-de-lannee-2025-avec-102-millions-de-visiteurs-la-france-pays-le-plus
#Sustainable Tourism #Experiential Tourism #Mobility #Tourism Development #Responsible Travel
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