Germany has taken an important step in shaping the future of its tourism sector with the adoption of a new National Tourism Strategy by the Federal Cabinet. The strategy marks a shift in approach, as the federal level explicitly commits to a coordinating role in tourism policy and recognises tourism as a cross-sectoral field closely linked to infrastructure, mobility and regional development.

A central pillar of the strategy is the development of high-performing, sustainable infrastructure as the basis for competitive, attractive travel regions. This includes railways, roads and waterways, as well as cycling and hiking infrastructure, charging infrastructure for electric mobility and improved accessibility. The strategy underscores that modern mobility systems are essential to future-oriented tourism development and to enabling seamless, low-impact travel across destinations.

The rapid development of the strategy within the current legislative period has been welcomed by the tourism sector. At the same time, stakeholders stress that the real challenge now lies in implementation. The new Tourism Policy Forum is expected to translate strategic objectives into concrete measures, supported by reliable federal funding. Without a long-term financial commitment, the strategy's ambitions risk remaining on paper.

The adoption of the strategy also highlights the need for strong cooperation across all governance levels. Tourism development depends on coordinated action between the federal government, Länder, regions and municipalities, as well as close collaboration with the private sector. Investment certainty, clear responsibilities, and shared objectives are crucial to strengthening Germany’s tourism competitiveness.

In a broader European context, Germany’s new strategy reflects growing recognition of tourism as a strategic economic sector that depends on integrated mobility systems, sustainable infrastructure and policy coherence. By linking tourism more closely to transport, accessibility, and climate-friendly mobility, the strategy aligns with broader European efforts to promote sustainable and resilient tourism development.

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#Tourism Development #Mobility #Sustainable Tourism #Sustainable Destinations #Responsible Travel