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A Successful Confluence on Sustainable Travel Brings Europe and Japan Together at Osaka Expo

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08 October 2025

A Successful Confluence on Sustainable Travel Brings Europe and Japan Together at Osaka Expo

Adventure tourism

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A groundbreaking dialogue unfolded at the Osaka Expo on September 29, 2025, as European and Japanese tourism leaders charted new paths for sustainable travel. The influential event's recording is now available, offering insights into advanced strategies for responsible tourism.

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European Commission

European Travel Commission

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Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Governance of tourism destinations

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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On September 29, 2025, the Osaka Expo hosted a pivotal event in global tourism, featuring keynotes and panels where leaders from the European Commission, the European Travel Commission, and the Japan Tourism Agency congregated to redefine sustainable travel practices. Commissioner Apostolos Tzitzikostas and Takeshi Nakano were among the prominent figures spearheading discussions aimed at diversifying travel experiences and highlighting lesser-known destinations to alleviate pressure on popular tourist spots. The event marked a significant stride towards revitalizing tourism between Europe and Japan with innovative strategies.

For those who missed this transformative dialogue, the recording is now available, allowing viewers to engage with expert insights dedicated to fostering responsible tourism.

#Sustainable tourism #Responsible travel #Sustainable destinations #Cross-regional cooperation #Destination management

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