News
11 August 2025
Mediterranean Cities Innovate to Keep Tourists Cool Amid Rising Heatwaves
News
11 August 2025
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Five Mediterranean cities collaborate on the Cool Noons project to enhance tourist comfort with innovative cooling solutions during peak heat hours.
European Commission
American College of Greece
AViTeM - Agence des Villes et Territoires Méditerranéens Durables
Città metropolitana di Bologna
Câmara Municipal de Lisboa
DURA - Dubrovnik Development Agency
Imola Faenza Tourism Company
Municipality of Budva
University of Coimbra
Ville de Marseille
Topics
Croatia
France
Greece
Italy
Montenegro
Portugal
Academic / Research and VET Institutions
Consumer Organisations
Destination Management & Marketing Organisations
Local Authorities
Regional Authorities
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Specific types of tourism
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Urban/city tourism
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Transition Pathway Strategic Areas
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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Innovative tourism services
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R&I on climate-friendly tourism
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Cool Noons project, launched in 2024 and co-financed by the European Union under the Interreg Euro-MED Programme, addresses the challenge of heatwaves impacting Mediterranean cities like Lisbon, Marseille, Imola, Dubrovnik, and Budva. Through a combination of technological and nature-based solutions, the project improves tourist comfort during the hottest parts of the day by creating walkable green corridors and bioclimatic shelters.
These initiatives were co-designed with local citizens and tourism stakeholders in participatory workshops, fostering a sustainable approach to urban tourism. As these cities establish networks of 15 mapped cool paths, they not only enhance the visitor experience but also set a precedent for practical solutions that can be replicated globally to counteract climate challenges. For more details on the project and implementation of these solutions, follow this link.
#Climate action #Destination management #Innovation in tourism #Sustainable tourism
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