News
11 August 2025
Mediterranean Cities Innovate to Keep Tourists Cool Amid Rising Heatwaves
News
11 August 2025
Urban/city tourism
Governance of tourism destinations
Green Transition of Tourism Companies and SMEs
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Five Mediterranean cities collaborate on the Cool Noons project to enhance tourist comfort with innovative cooling solutions during peak heat hours.
European Commission
American College of Greece
AViTeM - Agence des Villes et Territoires Méditerranéens Durables
Città metropolitana di Bologna
Câmara Municipal de Lisboa
DURA - Dubrovnik Development Agency
Imola Faenza Tourism Company
Municipality of Budva
University of Coimbra
Ville de Marseille
Topics
Croatia
France
Greece
Italy
Montenegro
Portugal
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Green Transition of Tourism Companies and SMEs
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R&I on climate-friendly tourism
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The Cool Noons project, launched in 2024 and co-financed by the European Union under the Interreg Euro-MED Programme, addresses the challenge of heatwaves impacting Mediterranean cities like Lisbon, Marseille, Imola, Dubrovnik, and Budva. Through a combination of technological and nature-based solutions, the project improves tourist comfort during the hottest parts of the day by creating walkable green corridors and bioclimatic shelters.
These initiatives were co-designed with local citizens and tourism stakeholders in participatory workshops, fostering a sustainable approach to urban tourism. As these cities establish networks of 15 mapped cool paths, they not only enhance the visitor experience but also set a precedent for practical solutions that can be replicated globally to counteract climate challenges. For more details on the project and implementation of these solutions, follow this link.
#Climate action #Destination management #Innovation in tourism #Sustainable tourism
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