News
26 May 2025
NBTC pledges to balance tourism in the Netherlands
News
26 May 2025
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Discover NBTC’s commitment to reshaping tourism in the Netherlands by 2027 through the use of data sources and predictive modelling.
Topics
Netherlands
Destination Management & Marketing Organisations
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Innovative tourism services
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Business activities
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Activities of associations and other organisations supporting tourism
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The Netherlands Board of Tourism & Conventions (NBTC)—the national destination management organisation of the Netherlands—has committed to achieving a more balanced distribution of tourism across the country by 2027. To reach this goal, the organisation plans to harness big data and predictive modelling to better understand and influence visitor flows across various cities and regions.
Stay informed about the NBTC’s progress and discover how you can contribute to reshaping the future of tourism by following the attached link!
#Destination management #Innovation in tourism
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