News
08 September 2025
New ETC Report Unveils AI's Impact on European Tourism
News
08 September 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Dive into the latest European Travel Commission report to discover how AI is revolutionizing tourism operations across Europe. Learn about early successes, ongoing challenges, and the future of tech-driven travel.
European Travel Commission
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Other
Destination Management & Marketing Organisations
National authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Digitalisation of tourism SMEs and destinations
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Innovative tourism services
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R&I on digital tools for tourism
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Tourism strategies
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Training opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Explore the European Travel Commission's groundbreaking study on AI's impact within National Tourism Organisations in Europe. With marketing teams at the forefront, the report highlights the successful integration of AI, improving content creation and efficiency. However, the journey is not without challenges, as skill shortages and strategy gaps remain.
Unlock actionable insights and recommendations for navigating this transformative era in tourism by following this link.
#Travel technology #Smart tourism #Smart destinations #Tourism development #Innovation in tourism #Reports
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