News
23 September 2025
Portugal's €16 Million Tourism Investment Sparks Sustainable Growth and Regional Revival
News
23 September 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Portugal is investing €16.6 million in 37 tourism projects to enhance sustainability and competitiveness across varied regions, from cultural heritage showcases to eco-friendly initiatives and infrastructure improvements. The plan aims to boost regional growth, attract tourists to lesser-known areas, and position Portugal as a sustainable travel leader.
Travel And Tour World
Travel And Tour World
Topics
Portugal
Company with 250 or more employees
Destination Management & Marketing Organisations
Local Authorities
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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R&I on climate-friendly tourism
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Portugal is set to transform its tourism landscape with a €16.6 million investment focusing on sustainability and competitiveness. This strategic initiative aims to highlight Portugal's rich cultural heritage, spanning diverse regions and attractions. With a concerted effort to promote lesser-known regions like Alentejo and North Portugal, the plan will redistribute tourism benefits beyond traditional hotspots like Lisbon and Porto, bringing economic development to remote areas.
By enhancing accessibility with improved transportation infrastructure and supporting eco-friendly tourism practices, Portugal is making strides toward responsible travel. The initiative includes boosting the rural tourism sector and supporting local entrepreneurs in creating authentic experiences. New employment opportunities will arise as small businesses and artisans thrive, fostering an inclusive economy.
Emphasizing wine and culinary tourism, Portugal leverages its famous gastronomic delights to attract food enthusiasts. The digital transformation of tourism services further enhances visitor accessibility, cementing Portugal's role as a forward-thinking destination on the global stage. As Portugal looks to 2030, the vision of sustainable growth and innovation promises to draw millions of travelers seeking meaningful and responsible travel experiences.
Explore how Portugal is redefining tourism for future generations by discovering the full details of this exciting initiative by following the link on the left hand side.
#Sustainable tourism #Responsible travel #Cultural preservation #Climate-friendly tourism practices #Sustainable destinations #Community-based tourism
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