News
22 July 2025
Racing Towards Sustainability: UN Tourism and E1 Series Power Up Global Sports Tourism
News
22 July 2025
Adventure tourism
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In a landmark partnership aimed at marrying the realms of sports and sustainable tourism, UN Tourism and E1 Series have inked an agreement to spur sustainable mobility and promote eco-conscious tourism through global sport. The E1 Series, celebrated as the pioneering all-electric raceboat championship, joined the UN Tourism, an agency committed to responsible and accessible tourism development, to further sustainable practices across marine transportation and sports tourism.
UN Tourism
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The Memorandum of Understanding (MoU), signed at the prestigious E1 Monaco race day, underscores a shared vision for fostering clean marine technologies, thus enhancing sustainable sports tourism's global footprint. This strategic agreement is set against the backdrop of E1 Series' global races spanning vibrant cities from Jeddah to Miami, amplifying the initiative's reach and impact.
Central to this initiative is the alignment with UN's Sustainable Development Goals (SDGs), particularly focusing on decent work, innovation, sustainable communities, and marine life conservation. Together, they aim to heighten public consciousness and galvanize efforts in marine ecosystem preservation.
With sports tourism burgeoning at an annual rate of 17.5% and poised to reach a market valuation of $685 billion by 2024, this partnership amplifies the sector's critical role in fostering economic and cultural dimensions within tourism and beyond. Through this collaborative effort, UN Tourism and E1 Series are poised to redefine the sustainable sports tourism landscape, advocating for environmental stewardship and cross-cultural unity.
#Sustainable tourism #Active tourism #Eco-friendly tourism
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