News
16 September 2025
Scotland Pioneers a Sustainable Agritourism Revolution Aiming for Economic Growth by 2030
News
16 September 2025
Ecotourism
Gastronomy tourism
Rural tourism
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Scotland's Rural Tourism Strategy is reshaping its economy by turning the Highlands into a bustling hub for sustainable agritourism, with ambitious plans to skyrocket its economic and employment goals by 2030.
Visit Scotland
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EU-27
Destination Management & Marketing Organisations
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Specific types of tourism
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Ecotourism
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Gastronomy tourism
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Rural tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Water (sea, coastal and inland) passenger transport
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In an ambitious stride towards sustainable growth, Scotland is updating its Rural Tourism Strategy to position agritourism at the heart of its economic transformation. The picturesque Highlands are pivotal in this movement, bridging tourism with local agriculture through experiences like berry-picking, farm tours, and cultural farm stays.
As part of the Scottish Agritourism 2030 Strategy, a new survey is inviting stakeholders to contribute information, aiming to elevate agritourism’s economic impact from £60 million to £250 million by 2030, while supporting nearly 10,000 jobs. This strategic shift, integrating international standards, not only enriches visitor experiences but also champions responsible and sustainable community practices in Scotland.
To explore more about Scotland's visionary rural transformation, read our full post here.
#Strategy #Ecotourism #Sustainable destinations #Destination management
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