News
13 November 2025
Shaping Future Tourism Leaders with International Business Skills
News
13 November 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Explore how SMARTBUS is reshaping tourism education through an innovative collaboration, equipping students with essential skills to excel in the international labour market. Learn about this pioneering project that promises to enhance employability and readiness for industry challenges.
Matej Bel University
Topics
Czechia
Poland
Slovakia
Academic / Research and VET Institutions
Business Support Organisation
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Digitalisation of tourism SMEs and destinations
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Green Transition of Tourism Companies and SMEs
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Improving formal education
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Innovative tourism services
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Pact for skills
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Skills needs for twin transition
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Business activities
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Hotel and similar accommodation
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Other accommodation
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Other food and beverage services
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Travel agency activities
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SMARTBUS is an innovative project uniting universities from Slovakia, Czechia, and Poland with a leading tourism industry partner to revolutionize education for tourism students. Spanning 2022 to 2024, this collaboration focuses on strengthening student competencies through revamped curricula, an interactive labour-market dashboard, and an AI-supported online tool available in four languages. By aligning education with real-world requirements, the project aims to boost employability for students across the V4 region. Feedback from over 201 tourism businesses, educators, and students underscores the effectiveness and enhanced student readiness.
Notably, the initiative has gained recognition from both national and EU institutions, influencing educational policies and contributing to a resilient tourism ecosystem in Europe.
For a deeper look into how SMARTBUS is setting new standards in tourism education, read the full article by following the link.
#Pact for Skills #Innovation in tourism #Sustainable tourism planning #Tourism development #Adaptation strategies #Cross-regional cooperation
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