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Sliven Takes Center Stage in Europe's Eco-Friendly Tourism Competition

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14 August 2025

Sliven Takes Center Stage in Europe's Eco-Friendly Tourism Competition

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 a winding road on a green hill

Sliven, Bulgaria, has been named a finalist in the 2025 European Green Pioneer of Smart Tourism competition, highlighting its successful promotion of sustainable tourism and innovative environmental practices.

Authors

Editorial team

Related Organisation(s)

Directorate General for Internal Market, Industry, Entrepreneurship and SMEs - DG GROW

Topics
Geographical descriptors

Bulgaria

Organisation Type

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Local Authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Governance of tourism destinations

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Sliven has gained recognition as one of the seven finalists in the 2025 European Green Pioneer of Smart Tourism competition, an initiative by the European Commission aimed at smaller European destinations excelling in sustainable tourism. Renowned for its cultural heritage and natural beauty, Sliven has implemented various eco-friendly strategies, such as enhancing green spaces, promoting sustainable transportation, and supporting local biodiversity. Integrating its industrial heritage into its tourism framework, Sliven demonstrates a comprehensive approach to environmental sustainability.

For more detailed insights into Sliven's achievements and initiatives, click the link to explore best practice.

#Destination management #Sustainable tourism #Green transition #Smart destinations #Cultural preservation

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