Tampere’s designation as the 2026 European Capital of Smart Tourism reflects its long-term commitment to building a tourism model that is sustainable, inclusive and technologically innovative. The city is working toward climate neutrality by 2030 and has already introduced a climate roadmap, a nature-tourism plan focused on lakes and forests, and a strong biodiversity programme. These efforts demonstrate how environmental responsibility can be woven directly into tourism development.

Accessibility also plays a central role in Tampere’s tourism strategy. The city offers an accessible lakeside beach, barrier-free nature trails and improved mobility links to nearby national parks. These features ensure that natural and cultural attractions are available to visitors of all ages and abilities, supporting a more inclusive tourism ecosystem.

Digital innovation further strengthens Tampere’s appeal. The city has created digital culture routes, interactive museum experiences, and app-based storytelling tools that help visitors engage with local history, design and creativity in new ways. Combined with strong partnerships with universities and creative industries, this approach helps Tampere build tourism into a broader experience economy.

As European tourism increasingly values sustainability, smart mobility and meaningful cultural engagement, Tampere’s recognition signals what the future of urban tourism could look like. The city’s balanced approach — integrating nature, technology, accessibility and culture — makes it a model for destinations striving to offer responsible, resilient and enriching travel experiences.

#Sustainable and Eco-Friendly Tourism #Sustainable tourism #Sustainable destinations #Mobility #Smart tourism