Skip to main content
European Union flag
EU Tourism Platform

Transforming Mediterranean Tourism: A Vision for Sustainable Growth

News

13 May 2026

Transforming Mediterranean Tourism: A Vision for Sustainable Growth

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+45 more

Login / create an account to be able to react

a-view-of-a-mountain-with-a-body-of-water-in-the-distance

Dive into the ambitious efforts by Mediterranean nations to revolutionize tourism through sustainability and resilience. Explore how collaboration and policy innovations are setting the stage for a new era of eco-conscious travel that promises environmental stewardship alongside robust economic growth.

Authors

Editorial team

Related Organisation(s)

Interreg Euro-MED

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Digitalisation of tourism SMEs and destinations

    • Governance of tourism destinations

    • Green Transition of Tourism Companies and SMEs

    • R&I on climate-friendly tourism

    • R&I on digital tools for tourism

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

Share

Mediterranean tourism is undergoing a transformative shift, spearheaded by the Cross Network Alliance within the Interreg Euro-MED Dialogue4Tourism Project. This initiative introduces groundbreaking policy recommendations aimed at redefining tourism practices by emphasizing sustainability and resilience across 14 Mediterranean countries. Regional authorities, tourism businesses, and key stakeholders are empowered to align their goals with national strategies, enhancing crisis resilience and strengthening international collaboration.

A unique focus is placed on enabling Destination Management Organizations to pioneer sustainability efforts, with support from National Governments to legislate climate-positive tourism frameworks. Additionally, integrating technology for better data collection and predictive analysis is highlighted as essential for managing resources wisely. Educational programs further reinforce these initiatives by preparing future leaders to articulate and manage sustainable tourism strategies effectively.

Discover the impactful strides being made by following this link.

#Sustainable tourism planning #Destination management #Climate-friendly tourism practices #Stakeholder engagement #Cross-regional cooperation

Rating
No votes yet

Comments (0)

Related content

See also

-
Comment
0
  • News
  • 06 Jan 2026

How 2025 Reshaped EU Tourism: Trends and Highlights for the Future

Explore our monthly article for a comprehensive overview of how 2025 transformed the European tourism sector and set the stage for future developments. Discover the...
Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more
-
Comment
0
  • News
  • 24 Jun 2025

Help shape the EU Sustainable Tourism Strategy

The European Commission has launched a public consultation to shape a new EU Sustainable Tourism Strategy, inviting citizens and stakeholders to help create a more...
Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +64 more