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Transforming Pressure Into Progress: Urban Mobility at the Heart of EU Tourism

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24 March 2026

Transforming Pressure Into Progress: Urban Mobility at the Heart of EU Tourism

Urban/city tourism

Best practices, peer learning and networking

Governance of tourism destinations

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At the Eurocities Mobility Forum 2026 in Rome, city leaders unravel the vital link between urban mobility and tourism's potential to enhance economic vitality without compromising liveability. Through sharing experiences from across Europe, the forum highlighted how cities can leverage the stress of visitor influxes to foster sustainable mobility systems.

Publishing org

Eurocities

Related Organisation(s)

Eurocities

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Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Destination Management & Marketing Organisations

  • Specific types of tourism

    • Urban/city tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Governance of tourism destinations

    • Multimodal travelling

    • Sustainable mobility

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of associations and other organisations supporting tourism

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In the timeless city of Rome, the Eurocities Mobility Forum 2026 gathered visionary leaders and policymakers from across the continent to share insights and strategies on navigating the dual challenges of tourism influx and urban transport sustainability. As the city’s ancient streets bustled with delegates, the discussions painted a vivid picture of a future where bustling city centers are not weighed down by visitor numbers but rather invigorated by them.

Against a backdrop of historical grandeur, Rome revealed its transformative journey, using the Catholic Jubilee's exceptional visitor numbers as a catalyst. The city seized the opportunity not simply as a logistical challenge but as a chance to innovate—expanding metro lines, greening its bus fleets, and crafting pedestrian-friendly thoroughfares. Meanwhile, in the northern reaches of Europe, Stockholm brought to light its unique challenges: embracing harsh winters while nurturing active mobility. Through carefully designed infrastructure, it has woven cycling and walking into the daily fabric of city life.

Brussels, with its frequent international gatherings, showcased a narrative of reducing car dependency by enhancing public transport and cycling infrastructure—a testament to how policy shifts can reclaim urban spaces for people rather than cars. Even Athens, with its history of major events like the Olympics, is embracing tourism pressures to drive long-term mobility changes, signifying a shift in urban priorities.

Across these stories, the Forum emphasized a common narrative: the pressures of tourism and urban mobility can coexist and even complement one another when viewed through the lens of sustainable development. As these cities transform momentary challenges into lasting urban improvements, they lay down a blueprint for others to follow, with the EU’s support seen as pivotal in this ongoing journey.

For an in-depth look into the forum's deliberations and the future of urban mobility, visit here.

#Sustainable tourism #Climate-friendly tourism practices #Sustainable destinations #Mobility #Public transportation #Cycling infrastructure #EU tourism strategy

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