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TUI's Vision for Rhodes: A Blueprint for Sustainable Tourism Transformation

News

27 October 2025

TUI's Vision for Rhodes: A Blueprint for Sustainable Tourism Transformation

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+18 more

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Discover how TUI AG and the TUI Care Foundation are partnering with Greece's South Aegean region to create sustainable tourism models through the Rhodes Co-Lab project. This initiative promises to pave the way for future destination transformations.

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Authors

Editorial team

Related Organisation(s)

TUI AG

Topics
Geographical descriptors

Greece

Organisation Type

Destination Management & Marketing Organisations

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Governance of tourism destinations

    • Innovative tourism services

    • R&I on climate-friendly tourism

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Other

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TUI AG, in collaboration with the TUI Care Foundation, has pledged to work with the Greek government and local stakeholders in the South Aegean Region over the next five years to implement the Rhodes Co-Lab project. This innovative initiative aims to explore and develop sustainable tourism solutions that can serve as a blueprint for other destinations.

The project's four cornerstones focus on generating green economic growth, fostering green transformation through circular economy principles, restoring biodiversity, and enhancing the positive social and economic impact of tourism. TUI's approach includes leveraging data-driven solutions, such as advanced water cleaning systems in hotels, to facilitate sustainability transitions across the tourism sector.

For further insights into this transformative pledge, we recommend visiting the organisation official page.

#Sustainable tourism #Circular tourism economy #Green transformation #Biodiversity #Resource efficiency #Destination management

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