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Ukraine launches public consultation on Sustainable Tourism Strategy

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06 November 2026

Ukraine launches public consultation on Sustainable Tourism Strategy

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Waving Ukrainian flag against a cloudy sky and city skyline

Ukraine's Ministry of Culture and the State Agency for Tourism Development (DART) have begun developing a Strategy for Sustainable Tourism Development, a commitment under the Roadmap for Tourism in Ukraine's National Program for the Adaptation of Ukrainian Legislation to EU Law. The process starts with a nationwide survey open to industry, civil society, academia, and tourists, running until 25 November 2026.

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Geographical descriptors

Ukraine

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Accessible tourism services

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Circularity of tourism services

    • Coordinated information on travelling

    • Cross-border travelling

    • Digitalisation of tourism SMEs and destinations

    • Equal and fair tourism jobs

    • Funding and support measures

    • Governance of tourism destinations

    • Green Transition of Tourism Companies and SMEs

    • Improving formal education

    • Improving statistics and indicators

    • Innovative tourism services

    • Multimodal travelling

    • Online visibility of tourism offer

    • Pact for skills

    • Promoting PEF/OEF methods for tourism

    • R&I on climate-friendly tourism

    • R&I on digital tools for tourism

    • Short-term rentals

    • Skills needs for twin transition

    • Sustainable mobility

    • Tools for data on tourism

    • Tourism strategies

    • Training opportunities

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Even amid war, Ukraine's tourism sector continues to support local economies, aid community recovery, and strengthen the country's international standing. To build on this, the Ministry of Culture and DART have launched the first phase of a long-term Sustainable Tourism Strategy aimed at boosting the sector's resilience and competitiveness in line with Ukraine's EU legislative alignment process.

The initial stage involves tailored questionnaires for tourism businesses, public institutions, academics, civil society, local communities, and tourists, followed by interviews, focus groups, and regional workshops to ensure the strategy reflects realities across Ukraine's regions. The work is supported by the Swiss-Ukrainian "Ukraine's Cohesion and Regional Development" (UCORD) project, funded by the Swiss Agency for Development and Cooperation and implemented by NIRAS Sweden AB. Results will be published on the Ministry of Culture and DART websites, with public input accepted via strategy.tourism.gov.ua until 25 November 2026.

#SustainableTourism #Ukraine #TourismStrategy #EUIntegration 

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