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Unveiling 2026's European Travel Trends: From Historic Hotels to Rural Retreats

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23 October 2025

Unveiling 2026's European Travel Trends: From Historic Hotels to Rural Retreats

Adventure tourism

Cultural tourism

Ecotourism

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Explore hidden gems and unique experiences across Europe as travelers swap traditional stays for heritage hotels and rustic farm retreats. Expedia's Unpack '26 report uncovers the destinations and trends set to shape your travel plans next year.

Publishing org

Euronews

Related Organisation(s)

Euronews

Topics
Geographical descriptors

France

Italy

Spain

Sweden

Organisation Type

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

  • Specific types of tourism

    • Adventure tourism

    • Cultural tourism

    • Ecotourism

    • Mountain tourism

    • Rural tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Governance of tourism destinations

    • R&I on climate-friendly tourism

  • Business activities

    • Activities of associations and other organisations supporting tourism

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In 2026, European travel is embracing a mix of classic destinations like Sardinia and Savoie and innovative experiences such as salvaged stays and farm charm escapes. Expedia's Unpack '26 report reveals a surge in interest for heritage hotels, with travelers opting for unique accommodations like Stockholm's Bank Hotel and Cornwall's Bodmin Jail Hotel.

Additionally, farm stays are gaining popularity, offering a slower, nature-based travel experience. The report, compiled using Expedia Group data and independent surveys from OnePoll, highlights a shift toward intentional and culturally immersive travel, encouraging explorers to seek out meaningful adventures in the year ahead.

Read the full text to delve into these travel trends and discover the inspirations behind Europe's top vacation spots for 2026.

#Sustainable tourism #Eco-friendly accommodations #Responsible travel #Experiential tourism #Slow travel #Alternative tourism

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