News
19 January 2026
Unveiling the Future: ITB Berlin 2026 Sets the Stage for Cutting-Edge Tourism Trends
News
19 January 2026
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Curious about the future of travel? Discover how Germany's ITB Berlin 2026 is setting the stage for a transformative era in global tourism, where innovation, sustainability, and technology converge to redefine consumer experiences.
Travel And Tour World
Travel And Tour World
Topics
Germany
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Green Transition of Tourism Companies and SMEs
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Innovative tourism services
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Sustainable mobility
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Germany’s iconic ITB Berlin Convention 2026 is fast approaching, promising to be a pivotal event for the global tourism sector. Slated for March 3rd to 5th, this year’s convention, themed “Leading Tourism into Balance,” features over 200 sessions across 17 theme tracks designed to tackle the industry's most pressing challenges. Set against the vibrant backdrop of Berlin, this gathering offers a unique platform for over 400 expert voices to share insights on how tourism can evolve sustainably and technologically.
Underpinning the event is a focus on artificial intelligence (AI) – poised as the cornerstone of future travel innovations. The eTravel Stage will explore AI's transformative roles in booking systems, travel planning, and customer interactions, revealing how these technologies can elevate personalized experiences for travelers.
Why should you care about ITB Berlin 2026? With sustainability front and center due to growing environmental concerns, the convention will delve into eco-friendly business models that promise profitability without compromising the planet. Ready to cater to diverse consumer needs, attendees can engage with themes like accessibility, LGBTQ+ travel, and adventure tourism, each highlighting new strategies for inclusivity.
Moreover, ITB Berlin introduces dynamic interactive formats such as Deep Dives and Tech Time, offering participants practical knowledge and actionable strategies to navigate the evolving tourism landscape. From destination management to innovative marketing strategies, professionals will gain the tools needed to thrive.
Adding depth to the convention, the EU Tourism Platform is set to highlight its role in shaping sustainable tourism policies across Europe, ensuring the industry aligns with broader environmental goals.
Whether you're intrigued by tech advances or keen on sustainable strategies, this convention is set to inspire and inform. For a deeper dive into these transformative discussions, be sure to read the full article by following the link provided.
#Sustainable tourism #Responsible travel #Sustainable destinations #EU Tourism Strategy #Smart tourism
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