News
25 July 2025
Visit Finland pledges to bridge data gaps: Monthly insights for policymakers
News
25 July 2025
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Discover Visit Finland’s commitment to empowering policymakers and the travel industry with monthly, open-access insights into visitor flows, revenue, carbon footprint, and traveller segments—enabling smarter, data-driven decisions through to the end of 2024.
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Finland
National authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Innovative tourism services
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Activities of associations and other organisations supporting tourism
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Visit Finland, the national organisation responsible for promoting Finland as a sustainable and attractive international travel destination, has committed to addressing data gaps relevant to policymaking. As part of this effort, the organisation—together with Statistics Finland—has launched the monthly Visit Finland Border Survey, providing insights into visitor numbers, revenue streams, carbon emissions, and data-driven traveller segments from March 2023 through to the end of 2024, when the RRF funding ends.
You can explore the full pledge via the attached link, including details on the annual investment, strategic goals, and planned actions aimed at fulfilling this commitment.
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