Policy
30 October 2024
Kurikka tourism strategy 2021-2028: Vision for rural excellence
Policy
30 October 2024
Rural tourism
Coordinated information on travelling
Digitalisation of tourism SMEs and destinations
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The “Kurikka City Tourism Strategy 2021-2028” outlines a plan to transform Kurikka into a leading rural tourism destination through collaboration, sustainability, and digitalization.
City of Kurikka
Seinäjoki University of Applied Sciences Business and Culture
Topics
Finland
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Rural tourism
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Transition Pathway Strategic Areas
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Coordinated information on travelling
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Digitalisation of tourism SMEs and destinations
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The “Kurikka City Tourism Strategy 2021-2028” presents a detailed plan to transform Kurikka into a top rural tourism destination by leveraging its unique cultural and natural assets. Developed with input from local stakeholders, the strategy emphasizes collaboration, sustainability, and digitalization. It includes a vision and mission to enhance Kurikka’s visibility and attractiveness, strategic goals to foster cooperation among tourism operators, and an action plan with specific measures like marketing initiatives and infrastructure improvements.
The strategy also addresses the impacts of COVID-19, aiming to boost both domestic and international tourism to pre-pandemic levels by 2023, and serves as a guide for decision-making and investment to keep Kurikka competitive and appealing to visitors.
For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform (The original piece available only in Finnish).
#Cultural preservation #Sustainable tourism #Digital nomadism
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