Policy
30 October 2024
Kurikka’s tourism action plan: 2021-2025
Policy
30 October 2024
Rural tourism
Digitalisation of tourism SMEs and destinations
Governance of tourism destinations
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The “Kurikka City Tourism Strategy Action Plan 2021-2025” aims to enhance Kurikka’s tourism sector through cooperation, service development, and increased visibility, with a focus on sustainability and digitalization.
City of Kurikka
Seinäjoki University of Applied Sciences Business and Culture
Topics
Finland
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Rural tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The “Kurikka City Tourism Strategy Action Plan 2021-2025” aims to boost Kurikka’s tourism sector through a comprehensive approach. It focuses on three main areas: fostering cooperation and network development among local and external partners, enhancing the attractiveness and development of tourism services by understanding consumer behavior and promoting sustainable practices, and increasing the visibility of Kurikka as a tourism destination through effective marketing and communication efforts. The plan emphasizes the importance of sustainability and digitalization to adapt to the evolving tourism environment and improve Kurikka’s competitiveness. Key actions include appointing responsible personnel, forming working groups, organizing training sessions, and leveraging digital tools for marketing.
For an in-depth analysis and further insights, please visit the linked source on the left-hand side of the platform (The original piece available only in Finnish).
#Sustainable tourism #Cross-regional cooperation #Digital nomadism
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