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Sustainable EU Tourism - Shaping the Tourism of Tomorrow

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The “Sustainable EU tourism – shaping the tourism of tomorrow” project provides support to EU tourism destinations as they navigate towards greater sustainability and resilience, in line with the transition pathway for tourism.

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Best practices

06 Nov 2025

Sustainable EU Tourism Project - Best Practice: Zell am See-Kaprun
Zell am See-Kaprun, Austria, tackled climate risks by adopting a sustainable tourism strategy focused on clean energy, smart mobility, and stakeholder collaboration. Key measures like...
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Gastronomy tourism Health and medical tourism Mountain tourism +14 more
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Best practices

06 Nov 2025

Sustainable EU Tourism Project - Best Practice: Wilder Kaiser
Wilder Kaiser, Austria, addressed a shortage of skilled workers by creating an attractive working environment and promoting young talent. Through initiatives like the “ Happy...
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Mountain tourism Rural tourism Sports tourism +8 more
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Best practices

06 Nov 2025

Sustainable EU Tourism Project - Best Practice: Wagrain-Kleinarl
Wagrain-Kleinarl, Austria, faced growing critical attitude towards tourism, threatening community support and destination cohesion. To address this, the municipality implemented participatory measures to enhance residents’...
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Cultural tourism Ecotourism Mountain tourism +6 more
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Best practices

06 Nov 2025

Sustainable EU Tourism Project - Best Practice: Värmland county
Visit Värmland, Sweden, successfully improved collaboration between different stakeholders, building on the Agenda 2030 for Sustainable Tourism. To overcome the limited human resources and lack...
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Adventure tourism Coastal, maritime and inland water tourism Cultural tourism +9 more
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Best practices

06 Nov 2025

Sustainable EU Tourism Project - Best Practice: Vaasa Region
Vaasa Region, Finland, tackled poor stakeholder coordination by adopting a sustainable tourism strategy led by its DMO. Through strong municipal and business engagement, EcoCompass certification...
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Coastal, maritime and inland water tourism Cultural tourism Ecotourism +6 more
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Best practices

25 Sep 2025

Sustainable EU Tourism project - best practice: Tahko
Tahko, Finland, has positioned itself as a pioneer of sustainable tourism by becoming the first Finnish destination to achieve the national Sustainable Travel Finland label...
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Adventure tourism Coastal, maritime and inland water tourism Ecotourism +3 more
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Best practices

25 Sep 2025

Sustainable EU Tourism project - best practice: Saarland
Saarland, Germany, has transformed from a former mining region into a sustainable tourism destination. Guided by a comprehensive climate protection strategy, destination certification, and EU...
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Cultural tourism Ecotourism Health and medical tourism +7 more
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Best practices

24 Sep 2025

Sustainable EU Tourism project - best practice: Rotterdam
Rotterdam, Netherlands, has pioneered community-driven tourism development through the SmartCulTour project. By creating Living Labs in two emerging districts, the city fostered co-creation with residents...
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Cultural tourism Urban/city tourism Best practices, peer learning and networking +3 more
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Best practices

23 Sep 2025

Sustainable EU Tourism project - best practice: Vejle
Vejle, Denmark, has positioned itself as a model for sustainable tourism by supporting small businesses in their green transition. Through a handbook, workshops, one-to-one consulting...
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Ecotourism Gastronomy tourism MICE tourism +7 more
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Best practices

18 Sep 2025

Sustainable EU Tourism project - best practice: Taranto
Taranto, Italy, is reshaping its tourism model by embracing sustainability and the blue economy alongside its cultural and historical strengths. Through citizen science, digital platforms...
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Coastal, maritime and inland water tourism Cultural tourism Education tourism +3 more