At mascontour, we believe that sustainability is essential for the long-term success and resilience of tourism destinations and cultural heritage organisations. Through our work across Europe and beyond, we help destinations, tourism businesses, museums, memorials and cultural heritage institutions implement practical sustainability solutions that deliver environmental, social and economic benefits.

One recent example of our work is our involvement in the European project 'Preserving the Past – Securing the Future (PPSF): A Sustainable Approach to Cultural and Remembrance Heritage', in which we supported museums, memorials and remembrance organisations in integrating sustainability into their daily operations, visitor experiences, community engagement activities and long-term management strategies.

The PPSF project was coordinated by Liberation Route Europe (LRE) in close collaboration with the Juno Beach Centre, the Fondazione Campus Studi del Mediterraneo and mascontour. This partnership brought together expertise in remembrance tourism, cultural heritage, education, sustainability, and destination management. 

Through research, international workshops, mentoring activities and peer learning, the consortium supported museums, memorials and heritage organisations in strengthening their long-term sustainability and resilience. By exploring topics such as accessibility, community engagement, fundraising, climate action, digital transformation, visitor management and impact measurement, the initiative demonstrated the potential of cultural and remembrance heritage to contribute to the development of more sustainable and resilient tourism.

One of the project's key outcomes is the Sustainable Tourism Practices Handbook. This provides practical guidance, examples of good practice, tools and recommendations for organisations working in cultural heritage and remembrance tourism. The handbook aims to help institutions strengthen their sustainability performance while preserving the stories, places and values that form part of Europe's shared history. 

Through projects such as the PPSF, mascontour continues to support the EU Transition Pathway for Tourism's objectives of innovation, sustainability, resilience and skills development across the tourism ecosystem.

Learn more and access the Sustainable Tourism Practices Handbook

Together, we can ensure that cultural heritage and remembrance sites remain meaningful, accessible, and sustainable for future generations.