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France launches 3rd edition of Tourisme Tech Programme to boost travel innovation

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07 July 2025

France launches 3rd edition of Tourisme Tech Programme to boost travel innovation

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of buildings on a coast near a body of water.

France’s DGE has launched the third edition of the "France Tourisme Tech" programme to support innovative tourism-focused start-ups and SMEs through mentoring, open innovation, and internationalisation, with applications open until 21 September 2025.

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Publishing org

Direction Générale des Entreprises

Topics
Geographical descriptors

France

Organisation Type

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Funding and support measures

    • Innovative tourism services

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Directorate General for Enterprise (Direction Générale des Entreprises, DGE) in France has announced the third edition of the "France Tourisme Tech" support programme, inviting start-ups, micro-enterprises, and SMEs to apply. This initiative is designed to foster the growth of companies with travel tech potential by supporting the development of innovative solutions for the tourism sector—such as enhancing the travel experience and improving the management of tourist flows.

The programme offers support in open innovation, international expansion, and mentoring, with the broader goals of:

  • Encouraging the emergence of sovereign technological solutions
  • Promoting innovation across a highly fragmented sector
  • Stimulating private investment

Applicants must:

  • Be based in France
  • Be a start-up, micro-enterprise, or SME aiming to diversify into or operate within tourism-related segments (e.g., accommodation, catering, travel, transport, leisure, sport, nature, culture, events, wellness, or business tourism)
  • Integrate emerging technologies into their business model

Programme duration:

The support programme will run from October 2025 to October 2026 and will include four main types of actions:

  • Open Innovation: Learning expeditions, webinars for professional networks and organisations, company visits with major partner groups
  • Advisory Services: Partner matchmaking, testing opportunities, regulatory support, funding guidance (French and EU), and quarterly individual follow-ups
  • Valorisation: Activities to highlight and promote selected projects
  • Public Procurement: Support for accessing public sector opportunities

Applications must be submitted by 21 September 2025 (The original piece available only in French). 

#Innovation in tourism #Travel technology #Tourism development 

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