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Virtual and Augmented Reality Industrial Coalition keeps pushing on real-world XR use cases

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25 August 2026

Virtual and Augmented Reality Industrial Coalition keeps pushing on real-world XR use cases

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The photo presents a virtual reality headset and controllers.

The Commission has continued to convene the Virtual and Augmented Reality Industrial Coalition, a group bringing together over 110 attendees from more than 80 private and public organisations to discuss policy priorities for XR, immersive technologies and the emerging Virtual Worlds Partnership.

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Virtual and Augmented Reality Industrial Coalition

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Geographical descriptors

EU-27

Organisation Type

Company with 250 or more employees

EU Institutions

Industry Associations and Chambers of Commerce

  • Advanced Manufacturing Organisation Types

    • Industrial Software & Technology Providers​

  • Technology areas

    • XR, VR, Augmented reality, Mixed reality, Metaverse​

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Recent sessions have covered how the Competitiveness Compass and a possible future simplified regime for SMEs and start-ups could support XR adoption, alongside technical debate among organisations working on AR, VR, immersive technologies and related research. The Coalition remains one of the main venues where manufacturing and other industrial users can feed directly into EU virtual-worlds policy design.

#XR #AugmentedReality #VirtualReality #EUPolicy

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