Bringing Simplicity to farming
In an increasingly complex world, AgriGuide aims to reduce the risk and complexity faced by growers when handling and applying Plant Protection Products (PPP).

While physical labels or labels in pdf formats can be read by humans, digital labels are machine and software readable. Digital labels provide web-based product information via electronic screens such as smartphones and computers. In the case of AgriGuide, the digital labels can take users directly to important, regulated product information. The digitisation of labels has become a necessity to enable immediate access to approved recommendations and safety information, as well as to reduce waste and environmental cost of relabelling.

AgriGuide aims to enable machine and software-readable labels
Comparable to ‘driver assistance’ and GPS revolutionising the car driving experience, guidance generated for the application of PPP according to the digital label while considering the geolocation and conditions of a grower’s field will maintain a high level of protection for human health and the environment whilst simplifying and reducing complexity for growers. ​