News
30 July 2026
EU food and drink products win over international consumers, new Flash Eurobarometer shows
News
30 July 2026
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A new Flash Eurobarometer shows EU food and drink products enjoy a strong, growing reputation across 11 international markets, with quality as the top purchase driver. Weekly consumption is highest in the UAE (58%) and UK (50%), lower in Mexico (27%) and Japan (28%) — pointing to growth potential. 60% of non-consumers say they'd try EU products, and recent business missions to Japan and Thailand have already delivered concrete deals, with Mexico and India next in 2026-27.
European Commission - DG AGRI
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EU-27
Company with 250 or more employees
EU Institutions
Industry Associations and Chambers of Commerce
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
SMEs (a company with less than 250 employees)
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CoC aspirational objectives
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5. Sustained, inclusive and sustainable economic growth, employment and decent work for all
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6. Sustainable value creation in the European food supply chain through partnership
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7. Sustainable sourcing in food supply chains
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A new Flash Eurobarometer across 11 markets shows EU food and drink products are gaining ground internationally, with quality as the leading purchase driver. Weekly consumption is strongest in the UAE (58%) and UK (50%), while Mexico (27%) and Japan (28%) show more room to grow. Awareness of EU quality labels is rising, though comprehension still needs work.
Among non-consumers, 60% say they'd be interested in trying EU products, with the strongest appetite in India, Indonesia and the UAE. This mirrors the success of the Commission's business missions: over 20% of delegates to Japan (2025) and 7% to Thailand (2026) have already closed deals, with nearly 90% of Thailand participants reporting new contacts.
New missions follow in 2026-27: Mexico in November 2026, and India in autumn 2027 — the latter building on the upcoming EU-India Free Trade Agreement and the Anuga Select India Fair in Mumbai.
Find the report here.
#AgriFoodSMEs #EIBFinancing #BetterRegulationEU #StrategicAutonomyFood #SingleMarketAgriFood
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