Best practices
09 October 2024
Augmented reality: Transforming tourist experiences
Best practices
09 October 2024
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
+16 more
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CultuAR, an offline Augmented Reality app, offers interactive content and highlights points of interest across 120+ Spanish municipalities, promoting environmental responsibility.
Topics
Spain
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Innovative tourism services
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Online visibility of tourism offer
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Business activities
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Activities of associations and other organisations supporting tourism
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CultuAR, a free-of-charge Augmented Reality solution catering to tourists and locals, serves as a dynamic virtual information hub for destinations, offering real-time interactive content and highlighting points of interest across more than 120 municipalities in Spain. As the first augmented reality community for tourist destinations in Europe, CultuAR operates offline, consolidating various services such as audio guides and digital information panels into users' mobile devices, thereby reducing carbon footprint and promoting environmental responsibility. This innovative technology addresses unmet needs by providing geopositioning bubbles for nearby attractions, three-dimensional holograms offering detailed information, and virtual reconstructions of heritage sites. CultuAR's registration date - April 27, 2022.
#Digital nomadism #Smart Destinations
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