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Augmented reality: Transforming tourist experiences

Best practices

09 October 2024

Augmented reality: Transforming tourist experiences

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+16 more

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An illustrative photo of a person holding black smartphone with a game in it

CultuAR, an offline Augmented Reality app, offers interactive content and highlights points of interest across 120+ Spanish municipalities, promoting environmental responsibility.

Authors

CultuAR

Topics
Geographical descriptors

Spain

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Innovative tourism services

    • Online visibility of tourism offer

  • Business activities

    • Activities of associations and other organisations supporting tourism

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CultuAR, a free-of-charge Augmented Reality solution catering to tourists and locals, serves as a dynamic virtual information hub for destinations, offering real-time interactive content and highlighting points of interest across more than 120 municipalities in Spain. As the first augmented reality community for tourist destinations in Europe, CultuAR operates offline, consolidating various services such as audio guides and digital information panels into users' mobile devices, thereby reducing carbon footprint and promoting environmental responsibility. This innovative technology addresses unmet needs by providing geopositioning bubbles for nearby attractions, three-dimensional holograms offering detailed information, and virtual reconstructions of heritage sites. CultuAR's registration date - April 27, 2022.

#Digital nomadism #Smart Destinations

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