Knowledge documents
15 August 2024
Augmented reality in rural tourism: A comprehensive guide
Knowledge documents
15 August 2024
Rural tourism
Digitalisation of tourism SMEs and destinations
R&I on digital tools for tourism
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Handbook on generating effective content for the rural tourism sector using augmented reality (AR) technologies, including basics of AR, technical requirements, content creation, and real-world AR markers.
AUREA4RURAL
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Rural tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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R&I on digital tools for tourism
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The Aurea4Rural project, funded with support from the European Commission, offers 7 modules of learning material focused on generating effective content using innovative augmented reality (AR) technologies for the rural tourism sector. The handbook covers the basics of AR, technical requirements, content creation and management, real-world AR markers, multilingual tools, and step-by-step guides for implementing AR in small and micro businesses. The learning material was published in 2020 to promote the use of information and communication technologies in rural tourism.
#Innovation in tourism #Smart destinations #Handbooks and guidelines
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