Knowledge documents
04 February 2025
UNWTO report on AI's transformative impact on tourism
Knowledge documents
04 February 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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145
The UNWTO report highlights AI's transformative impact on tourism, offering insights and recommendations for responsible adoption to enhance efficiency, sustainability and the tourist experience.
UNWTO
Saxion University of Applied Sciences
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Academic/Research and VET Institutions
Company with 250 or more employees
Consumer / tourist organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local authorities
Media/Travel Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Digitalisation of tourism SMEs and destinations
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Innovative tourism services
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R&I on digital tools for tourism
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The United Nations World Tourism Organisation (UNWTO), in collaboration with Saxion University of Applied Sciences, released a report in January 2025 that explores the transformative impact of artificial intelligence (AI) on the tourism sector. The document offers practical insights, recommendations, and case studies from UN Tourism Affiliate Members, illustrating diverse AI applications in tourism and demonstrating how stakeholders can effectively and responsibly adopt AI-driven innovations. The goal is to equip industry leaders, policymakers, technologists, and academics with a thorough understanding of the current AI landscape, future opportunities, and important considerations for AI adoption in tourism.
To access the report for free, please follow the link provided on the left-hand side of the platform and complete the registration process.
#Innovation in tourism #Reports
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