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AI in tourism: G7 and OECD guidelines for a sustainable and innovative future

Knowledge documents

27 November 2024

AI in tourism: G7 and OECD guidelines for a sustainable and innovative future

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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The G7 and the OECD published a policy paper on using AI to enhance innovation and sustainability in tourism, addressing both its potential benefits and associated challenges.

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G7 - Group of Seven

Related Organisation

OECD

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic/Research and VET Institutions

Company with 250 or more employees

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local authorities

Media/Travel Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Digitalisation of tourism SMEs and destinations

    • Innovative tourism services

    • R&I on digital tools for tourism

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Group of Seven (G7), in collaboration with the OECD, has released a policy paper on leveraging Artificial Intelligence (AI) to foster innovation and sustainability in the tourism sector. Published in November 2024 after the first G7 Tourism Ministers' meeting focused on this sector, the paper discusses AI's applications in enhancing visitor experiences, improving accessibility and engagement, boosting operational efficiency, and fostering sustainable practices. The paper also addresses the challenges and risks associated with AI adoption, including data privacy, job displacement, and ethical considerations. The goal is to provide guidance for policymakers, businesses, tourists, and other stakeholders to responsibly integrate AI technologies in tourism.

#Sustainable tourism #Innovation in tourism #Reports

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