Best practices
11 November 2024
Coconat: Best practices in coworkation and sustainable tourism in rural Brandenburg
Best practices
11 November 2024
Rural tourism
Best practices, peer learning and networking
Green Transition of Tourism Companies and SMEs
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Coconat, a company in rural Brandenburg, is recognised as a best practice for offering coworkation spaces that integrate work and leisure, and for leading the way in sustainable tourism transformation.
Competence Center Green Transformation of Tourism
Federal Ministry for Economic Affairs and Climate Action of Germany
Topics
Germany
Consumer / tourist organisation
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Rural tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Green Transition of Tourism Companies and SMEs
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Short-term rentals
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Well-being of residents
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Business activities
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Activities of associations and other organisations supporting tourism
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Coconat, a company located in Klein Glien, rural Brandenburg, offers coworkation spaces that seamlessly blend work and leisure in a natural setting. This innovative concept was highlighted by the German Competence Center for Green Transformation of Tourism on July 4, 2024, as a best practice for inspiring the green transformation of tourism stakeholders. The recognition includes an overview of the Business Model Canvas and appreciation for its impactful results.
Coconat emphasizes sustainability by sourcing local organic ingredients, minimizing waste, and supporting the local community through workshops and mobility initiatives. As a pioneer in the coworkation movement, Coconat has been lauded for its commitment to ecological and social sustainability, making it a model for green transformation in tourism (The original piece available only in German).
#Bleisure travel (combining business and leisure) #Sustainable tourism #Ecotourism #Green hospitality #Community engagement #Waste reduction
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