Best practices
02 October 2024
Crisis Management and Governance in Tourism project: Local Coordination between ski destinations
Best practices
02 October 2024
Adventure tourism
Ecotourism
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In response to the COVID-19 pandemic, local governments in Austria’s Tyrol region collaborated to safeguard ski tourism while protecting public health. This involved establishing communication channels, creating common safety guidelines for ski resorts, enhancing testing and contact tracing, and working with local businesses to ensure compliance. Launched in March 2020, the initiative balanced public health with tourism support, fostered trust among tourists, and allowed for safer resort operations. Tyrol remained a top European tourist region in 2020, highlighting the success of coordinated local governance.
Deloitte
Topics
Austria
Destination Management & Marketing Organisations
Local Authorities
Regional Authorities
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Specific types of tourism
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Adventure tourism
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Ecotourism
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Education tourism
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Mountain tourism
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Rural tourism
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Sports tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Coordinated information on travelling
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Governance of tourism destinations
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of associations and other organisations supporting tourism
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The ski resorts in Austria, particularly in the Tyrol region, attract a considerable number of international tourists during the winter season.
With the emergence of the pandemic, there were concerns about the potential spread of the virus through ski tourism activities. In response, local governments of various ski resort towns and regions collaborated to implement coordinated measures to ensure the safety of visitors and residents while preserving the tourism industry.
To achieve this objective local governments in the region of Tyrol have:
• Established communication channels and forums for discussion, information sharing and strategy alignment.
• Developed common guidelines and protocols for ski resorts (such as measures related to health and safety, capacity limitations, social distancing, and hygiene standards).
• Cooperated with regional health authorities and tourism boards to enhance testing capabilities, provide clear communication to tourists regarding safety measures, and establish efficient contact tracing systems.
• Worked closely with local businesses, accommodation providers, and tourism stakeholders to ensure their compliance with the prescribed guidelines.
#Stakeholder engagement #Empowerment
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