Rheinland-Pfalz Tourismus GmbH has a solid digital infrastructure which facilitates the implementation of various modern technologies. Additionally, the region benefits from strong cooperation and regular information exchanges with its 10 destinations, providing a solid basis for coordination. The existence of crisis communication guidelines further underscores the preparedness of Rheinland-Pfalz Tourismus GmbH to manage potential crises effectively, ensuring the safety of tourists.

Rheinland also faces notable challenges. There is a significant lack of awareness among tourism stakeholders and politicians regarding risks and crisis, which can constraint prompt effective responses to unforeseen events.

Another critical weakness is the insufficient training of tourism stakeholders in digitalisation, which limits the potential benefits that could be derived from the region’s strong digital foundation.

The destination is concerned about increasing competitiveness, managing seasonality, and adapting to the changing preferences and demand for sustainable tourism products. Moreover, current tourism offering is not diversified enough to meet these challenges.

#Destination management #Empowerment