Best practices
02 October 2024
Crisis Management and Governance in Tourism project: Rheinland-Pfalz Tourismus GmbH
Best practices
02 October 2024
Cultural tourism
Gastronomy tourism
Health and medical tourism
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Rheinland-Pfalz Tourismus GmbH benefits from strong digital infrastructure and effective cooperation among its 10 destinations, along with established crisis communication guidelines. However, challenges include a lack of awareness about risks among stakeholders, insufficient digital training, and a need to diversify tourism offerings to stay competitive and meet the demand for sustainable products.
To address these issues, Rheinland-Pfalz Tourismus GmbH plans to enhance crisis communication by updating guidelines and improving regional coordination. It will also implement a sustainability framework to support eco-friendly tourism and develop digital tools and training to leverage its technological capabilities. These actions aim to boost resilience, improve crisis management, and attract sustainable tourism.
Deloitte
Topics
Germany
Destination Management & Marketing Organisations
Regional authorities
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Specific types of tourism
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Cultural tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Digitalisation of tourism SMEs and destinations
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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Innovative tourism services
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Business activities
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Activities of associations and other organisations supporting tourism
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Rheinland-Pfalz Tourismus GmbH has a solid digital infrastructure which facilitates the implementation of various modern technologies. Additionally, the region benefits from strong cooperation and regular information exchanges with its 10 destinations, providing a solid basis for coordination. The existence of crisis communication guidelines further underscores the preparedness of Rheinland-Pfalz Tourismus GmbH to manage potential crises effectively, ensuring the safety of tourists.
Rheinland also faces notable challenges. There is a significant lack of awareness among tourism stakeholders and politicians regarding risks and crisis, which can constraint prompt effective responses to unforeseen events.
Another critical weakness is the insufficient training of tourism stakeholders in digitalisation, which limits the potential benefits that could be derived from the region’s strong digital foundation.
The destination is concerned about increasing competitiveness, managing seasonality, and adapting to the changing preferences and demand for sustainable tourism products. Moreover, current tourism offering is not diversified enough to meet these challenges.
#Destination management #Empowerment
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