Posmo collects a range of data, including travel behaviour, traffic flows, and public transport usage, to support sustainable urban mobility initiatives. Importantly, all data shared with third parties—such as municipal authorities and research institutions—is anonymised to protect individual privacy, achieved through robust security measures and the removal of personal identifiers. Posmo’s approach is exemplified in projects like VelObserver which involves community members—such as residents of Zurich—reviewing and rating cycling routes online. This participatory model not only encourages citizen engagement but also provides valuable insights for urban planning and development, facilitating the creation of more sustainable and cyclist-friendly cities.

Fundamentally, Posmo embodies democratic principles by empowering individuals to influence transport policies through its cooperative structure. It also promotes a life-centred philosophy by ensuring that data use aims to benefit the public—supporting sustainability, enhancing urban quality of life, and fostering community well-being.