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Rural retreat: A family-run agrotourism gem in Slovenia

Best practices

02 September 2024

Rural retreat: A family-run agrotourism gem in Slovenia

Ecotourism

Rural tourism

Best practices, peer learning and networking

+30 more

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An illustrative photo of people walking on a path in a grassy field.

The EU co-funded STAY project highlights Matijovc Tourist Farm in Slovenia, which combines fruit farming and agrotourism to offer a blend of comfort, authentic farm experiences, and locally grown produce.

Authors

STAY project

Related Organisation(s)

ADERE-PG

Association of Private Farming of the Czech Republic

BC Naklo

COAG Jaén

ERASMUS+

European Landowners Organization

Italian Farmers Confederation

On Projects Advising

Topics
Geographical descriptors

Slovenia

Organisation Type

Academic/Research and VET Institutions

Consumer / tourist organisation

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Financial Institutions and Investors

Media/Travel Journalist Organisations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Ecotourism

    • Rural tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Changes in tourism demand and opportunities

    • Skills needs for twin transition

    • Sustainable mobility

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Matijovc Tourist Farm (Pr´ Matijovc), located in the picturesque village of Podbrezje within the municipality of Naklo, Gorenjska region, has been a beacon of Slovenian hospitality since 1995. The STAY project, co-funded by the European Union since 2022, has uncovered a case study of this establishment. The farm's successful agrotourism endeavour is complemented by its expertise in fruit farming and processing. The farm, which switched from dairy farming to tourism in 2012, currently has six contemporary guest suites and camping amenities. It is a peaceful haven that has received four apples, which is a testament to its excellence. With its unique blend of comfort, real farm experiences, and locally grown produce sales, Matijovc Farm is a prime example of sustainable rural tourism, guaranteeing year-round memorable visits.

#Sustainable tourism #Agro tourism #Handbooks and guidelines

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