Bled, Slovenia, has been recognised as a best practice by the Sustainable EU Tourism project for its pioneering approach to sustainable tourism. Nestled in the Julian Alps and part of a UNESCO Biosphere Reserve, Bled faced increasing environmental pressures due to a sharp rise in tourism. In response, the municipality, in collaboration with the Bled Tourism Board and local stakeholders, launched a comprehensive sustainability strategy (2018–2025) focused on zero-waste management and eco-mobility.

Key initiatives included the installation of smart waste bins and public water fountains, as well as the opening of a zero-waste store and reuse centre. The “Ask me I'm local” campaign empowered residents to educate visitors on sustainable practices. Bled also improved its transport infrastructure by offering free public transport, enhancing cycling and walking routes, and designating specific lake bathing areas to protect natural habitats.

These efforts were supported by strong community involvement, educational outreach to schools, and effective promotional campaigns. The strategy not only reduced waste and traffic but also fostered community cohesion and positioned Bled as a green destination.

This best practice is important because it demonstrates how a small rural destination can lead in sustainability through inclusive governance, innovative waste and mobility solutions, and strong community engagement. It highlights the replicability of such models across Europe, especially in nature-sensitive areas facing similar challenges.

For more details on the key challenges the destination has faced and the solutions implemented to address them, please refer to the attached document.

#Destination management #Sustainable tourism #Community engagement #Stakeholder engagement #Zero-waste initiatives #Mobility #Public transportation #Cycling tourism #Walking paths #Sustainable destinations #Responsible travel #Innovation in tourism